|Wheelchair Racer Josh Cassidy Floats in Zero-Gravity Chamber in Bank of Montreal Spot
By: The Drum
Paralympic wheelchair racer Josh Cassidy is seen floating in a simulated zero-gravity chamber in Bank of Montreal’s (BMO) latest ad.
The television ad, created by FCB Canada, is part of the BMO’s yearlong “Wish it Forward” campaign, which was unveiled earlier this year to mark the the bank’s 200th birthday. To celebrate its bicentennial, BMO is encouraging people to submit their wishes online or by visiting one of the interactive fountains it created for a chance to have their wish granted.
In the ad starring Cassidy, his wife has wished that he could fly, which is why he’s seen floating in and spinning around a zero-gravity chamber. While he floats, she tearfully watches him via a video stream so she can see her wish come true.
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This article was published by The Drum. A link to the original appears at the end of this post.
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