|Dunkin’ Donuts Debuts with Waze’s Order Ahead Feature to Boost Brand Loyalty
By: The Drum
Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty.
The service, name Order Ahead, lets Waze users place orders prior to hitting the road – with additional brand options to come, according to Jordan Grossman, head of business partnerships in North America at Waze.
As of March 28, the more than 6 million members of Dunkin’ Donuts’ DD Perks rewards program can order coffee, donuts, breakfast sandwiches and the like by searching for Dunkin’ Donuts within Waze, prompting the app to find the closest location. Users then select the Order Ahead option, pick their menu items and select “I’m ready for pickup”.
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This article was published by The Drum. A link to the original appears at the end of this post.
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