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Adobe is Now Officially an Ad Tech Company
By: Business Insider
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Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.

The launch follows Adobe's $540 million acquisition of video ad tech company TubeMogul, which closed in December.

The Adobe Advertising Cloud includes three components: Search, TubeMogul's demand-side platform, and what Adobe calls "dynamic creative optimization," which lets marketers change and test what their ads look like, depending on their performance.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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