Turner and Snapchat Create ‘Live Stories’ for March Madness

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By: The Drum

For one of the biggest sports events of the year, Snapchat is taking its partnership with Turner, who holds the multimedia rights, to showcase March Madness. This event will kick off the two-year deal that the two companies signed to create “Live Stories” around events like college basketball for March Madness, college baseball for the College World Series and professional golf for the PGA Championship.

For March Madness, Snapchat will create “Our Stories” during the three weeks of gameplay and will show live content from the games themselves, as well as around the country at the participating colleges. Through this Snapchat “Live Story” creation, Snapchatters will have “the opportunity to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the real story, straight from the fans and people at the event.” Through this creation, fans will have access to official brand marks, scenery and more as they Snap the events. Each day, 10 to 20 million Snapchatters tune into a Live Story daily, according to Turner.

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