| Don Draper's 'Pass the Heinz' Ad Will Finally Come to Life in a Ketchup Campaign |
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By: The Drum |
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 The real and fictional worlds of advertising are poised to collide for Heinz's latest campaign which is centred around a concept created by Mad Men character Don Draper.
The brand announced yesterday (13 March) that it "tapped" Sterling Cooper Draper Price, the fictional agency from the AMC drama, to lead its 'Pass the Heinz' creative.
The tagline was first pitched by Draper during season six of the show where he did the unthinkable and pitched an ad for ketchup without showing the product. The ad was rejected by the client, but now the three poster iterations, which feature fries, a steak and a cheeseburger, will run for real in New York via print ads and out-of-home billboards.
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This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
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