|Advertiser Tracking Concerns Second Only to Hacking for Web Users, Says Mozilla Survey
By: The Drum
Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver ads to these individuals.
Internet company Mozilla has polled 30,000 of its users across France, Australia, Germany, Canada, the US and the UK about the state of the web, encompassing everything from security concerns to online protection – revealing a sizeable cross section of the digital-first public.
The survey revealed that 80% of respondents were most scared of being hacked by a stranger, losing control of their data and devices. Six in ten of the respondents admitted concerns around advertiser tracking – a practice aided by cookies and their much-loathed successor the super cookie.
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This article was published by The Drum. A link to the original appears at the end of this post.
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