|How This Startup Bet Big On Instagram...And Won
Social media is a dominant force in our culture.
Much can be said about social media from a consumer perspective. It shifted entire industries and created new kinds of celebrities. And it changed how we get our news.
Yet there are great opportunities for companies to use social as a powerful revenue generator. Digital and social media advertising has skyrocketed in recent years. That’s why 2016 was the first year more money was spent on digital ads than TV ads.
But how should companies leverage this dynamic medium?
Give authority to millennials.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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