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5 Reasons Why You Shouldn't Go Cheap On Your Logo Design
By: Forbes
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There's a certain magic to telling a story without even saying a word. When you think about it, we're not only talking about catching someone's eye, but having them digest emotion, personality, and passion...all in less than a second.

Now, while this may sound like a near-impossible task, a great logo serves that exact purpose.

It's the flagship of your identity, where a relationship with your customer begins and follows along through their entire journey with you. And like any worthwhile relationship, substantial investment is needed. After all, a bad brand could mean that bond may never even form.

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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