| How Saatchi NY’s New Leadership Plans to Live Up to 'Nothing is Impossible' |
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By: The Drum |
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 When Andrea Diquez and Javier Campopiano took on their respective roles as chief executive and chief creative officer of Saatchi & Saatchi New York last summer, things at the agency weren’t exactly smooth sailing. The Publicis shop was about to lose its longtime General Mills account, former chief executive Brent Smart and chief creative officer Jay Benjamin had both left the agency to pursue other opportunities, and Kevin Roberts had just resignedfrom his role as Saatchi & Saatchi chairman after controversially stating that the gender diversity debate within the industry is “over.”
Despite the rocky road, the two are eager to spearhead Saatchi New York’s next chapter while doing work for big-name clients like Walmart and P&G’s Tide. Apart from both being natives of South America – Diquez hails from Venezuela while Campopiano is from Argentina – they both have a history with Saatchi that’s spanned global offices and roles.
Diquez has served in various positions within the Saatchi network for more than 20 years, most recently as president of its New York headquarters and global director of the Olay account for P&G. Campopiano, who joined Buenos Aires-based Del Campo Nazca Saatchi & Saaatchi in 2007, rejoined Saatchi in 2014 as chief creative officer of its Latin American operations after a stint at FCB.
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This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
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