|The Oscars Surpassed on Price Only by the Super Bowl for a 30-Second Slot
By: The Drum
The Oscars is the second most expensive ad buy in US media with the Academy now accepting a historically high number of placements to accommodate brand demand, according to research from Kantar.
A 30 second spot for the show (26 February) is likely to set brands back anywhere between $1.9m-$2.0m, up from $1.72m in 2016, when it raised $115m in ad revenue. It is expected to emulate the feat in 2017, under the close eye of broadcaster ABC.
Last year, the awards opened up to 80 commercials, up a quarter from 2012 where there were 60, hinting that demand is up, even if the same cannot be said of ratings.
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This article was published by The Drum. A link to the original appears at the end of this post.
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