|How Spotify, Amazon, and Zappos Built Successful Digital Marketplaces
Global marketplaces are hardly a new phenomenon. By circumventing the Silk Road, the long overland trade road that once connected China to the West, European seafarers like Bartolomeu Dias and Vasco da Gama paved a more direct trade route to Asia and its goods. By connecting European buyers with Asian sellers more directly, these voyagers – in effect – were laying ground for a more sustainable marketplace, where supply-chain friction and overland pace of delivery were not obstacles.
As with yesterday’s explorers, so with today’s internet pioneers. By creating digital marketplaces where buyers and sellers can transact with each other directly, without middlemen or lengthy delivery time, we see history repeating itself in a remarkable way.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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