|Oreo’s Latest Ad Lets Fans Virtually Launch Cookies Into Space
By: The Drum
Mondelez’s Oreo has rolled out a mobile game that lets fans of the cookie brand launch Oreos into space and watch them fall into glasses of milk all over the world.
The game, which is part of the brand’s new “Oreo Dunk Challenge”campaign, begins by asking players to take a photo of an actual Oreo cookie. Once the photo has been taken and “cookie recognition” has taken place, the Oreo transforms into a digital version of itself. Players can then swing their phones to determine how far they want their Oreo to go; the faster the swing, the further the Oreo will “travel” before descending and dunking into a virtual glass of milk somewhere across the world.
After the swing, players can watch their digital Oreo’s travels on Google Earth via a short video. In an example video shared by the brand, an Oreo is seen traveling past an airplane and clouds as it ascends into space before falling into a glass of milk that’s situated in front of Stonehenge.
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This article was published by The Drum. A link to the original appears at the end of this post.
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