|How One Brand Is Hitting The Emotional Quotient
Everything about reaching out to today’s target audience is about developing some level of engagement where the potential or existing customer becomes emotionally vested in the information that a brand shares with them. The objective is that the emotional quotient becomes a large enough part of the equation to convince them to buy and, even better, let other people in their circle know it.
In developing products and services, companies are even assessing the emotional quotient that might be calculated with certain ideas prior to launching them as a viable business, such as what MySizeID has done with its idea for online clothes shopping. Or what Mercedes-Benz did this past holiday season.
Beyond retailers, though, the most interesting use of the emotional quotient definitely has to be how one financial planning company, Ameriprise Financial, has leveraged it to engage its audience.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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