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Google Ditches 30-Second Unskippable Ads on YouTube
By: The Drum
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Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched.

However, the 20-second and 6-second unskippable formats will remain.

“We’re committed to providing a better ads experience for users online,” said a Google spokesperson.

“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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