|In Advertising, As in Culture, The US Still Struggles with Diversity
By: The Drum
While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society.
And that’s true even though research shows consumers want diversity in advertising.
In fact, a 2016 study from online market research firm YouGov and parenting website BabyCenter found 80% of parents like seeing diverse families in advertising.
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This article was published by The Drum. A link to the original appears at the end of this post.
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