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Take That Amazon: Walmart Buys Moosejaw For $51 Million
By: Forbes
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Walmart has purchased Moosejaw for $51 million, a move aimed squarely at besting Amazon in the apparel and sporting goods categories as the battle heats up.  Walmart will now have a presence in a category reeling from consolidation and disruption.

Moosejaw is largely an online seller of outdoor gear and activewear, with 10 brick-and-mortar locations.

The past year has seen outdoor retailers flounder. Sports Authority was liquidated in May 2016 after failing to find a buyer. Eastern Mountain Sports filed for bankruptcy last week and Gander Mountain is said to be near a bankruptcy filing, according to several reports.

Cabelas is being acquired by Bass Pro Shops (although the deal is not yet done) and strong athletic brands including Under Armour are having trouble competing.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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