|5 Reasons Why Taking Programmatic ‘In-house’ Remains a Headache
Netflix has done it. L’Oreal is doing it. And many more are talking about it.
As navigating the convoluted online ad ecosystem can be ever treacherous, the number of advertisers taking control of their programmatic buying is growing.
A recent survey from the World Federation of Advertisers (WFA) revealed that 21 percent of members are now buying programmatic in-house or via a hybrid model. A further 16 percent plan to in future.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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