|I’m With the Brand: How Artists and Advertisers Can Work in Harmony
By: The Drum
The path to musical success used to run through one narrow channel – that of the label. If a rep discovered you, the label would throw some money behind you and you’d get radio play enough to boost your record/cassette/CD sales and you’d tour in support of the album.
Even as radio remains strong with many listeners, the rise of digital music and streaming has brought a huge shift in how people consume music, and that has changed the way musical acts go from unknowns to stars. In many cases these days, the path to stardom goes through, and in conjunction with, brands.
It’s not selling out, it’s selling up
Musicians who courted brands and sold their songs for advertisements used to be shunned. ‘Selling out’ was a negative term for bands. Some, like Fugazi, made sure they never sold out to any corporation or entity, keeping the music solely between them and the fans.
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This article was published by The Drum. A link to the original appears at the end of this post.
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