|Inside the Officeless Media Agency Where 75 Percent of the Staff is Female
Throughout his marketing career, Jay Friedman has rarely spent a single day in the office, either at agency Young & Rubicam or his current gig as COO at Goodway Group, a programmatic media planning and buying partner to regional agencies. That may sound strange to people who were brought up in an agency culture that prizes face time and physically being in the office. But Friedman is only one of Goodway’s over 400 employees who work from home across around 40 states outside of its Pennsylvania headquarters.
“The first role we wanted to hire was a trader. We found someone in Boston and let her work from home. And then we hired another person in Austin,” said Friedman. “It worked out really well for us, and we realized that we didn’t need to work together in-person.”
Goodway Group’s workforce is concentrated in Dallas, Atlanta, Los Angeles, Austin and Philadelphia. Around 10 percent is in sales and 15 percent in administrative, while 75 percent is direct client support that includes media traders, account managers, campaign coordinators, strategists and media planners.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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