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So Much Terrible Content, So Little Time: Why Brands Need to Abandon Interruptive Ads
By: The Drum
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We as people have become so time stressed, so attention fractured, that we have to choose wisely where to invest our effort and our eyeballs. Oh! There’s a Tweet I should probably read…

Just kidding. But not really. [It was Instagram…who reads Twitter anymore now that Trump has stunk up the joint?]

It’s not like it used to be when people were attention starved and looking for forms of entertainment, no matter whether it came from a brand or a TV station or a movie studio. Now we are the opposite. Instead of being attention starved, we are attention gorged. We are assaulted with content.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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