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Busch Returns to the Mountains in its First-Ever Super Bowl Spot
By: The Drum
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Busch is making its Super Bowl debut by returning to its roots and “revitalizing some of [its] classic marketing assets like the brand’s iconic ‘stream pull’ and ‘BUSCHHHHH’ can crack sound,” but it is also introducing something new: The so-called Busch Guy, who dresses like the Brawny Man and will be featured in TV assets throughout the year.

The 30-second spot, “BUSCHHHHH,” will air during the first quarter.

According to Chelsea Phillips, senior director of value brands at Anheuser-Busch, Busch’s longtime “Head for the Mountains” campaign featured the stream pull and can crack sound starting in 1978 and variations remained through 2009.

While Busch parent Anheuser-Busch initially said it did not plan to release the spot prior to the Super Bowl, it had a change of heart on February 1.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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