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The Idea for Wendy's Super Bowl Ad Stemmed From a Twitter Spat
By: Business Insider
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Wendy's will air its debut Super Bowl ad during the big game this year — and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter.

Late last month Wendy's tweeted out a photo, saying its beef is "way too cool to ever be frozen."

Twitter user "Thuggy D" incredulously responded: @Wendys your beef is frozen and we all know it. Y'all know we laugh at your slogan "fresh, never frozen" right? Like you're really a joke.

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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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