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'There's a Bit of Fatigue': Why Some Brands Are Staying Away From Super Bowl This Year
By: Digiday
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Super Bowl ads seem to have been a tougher sell this year than usual.

Brands including Butterfinger, Toyota, Frito Lay and Taco Bell are sitting the Super Bowl out after years of advertising during the big game. Only 90 percent of Fox’s ad slots for the event were sold out as of early December — a benchmark usually hit in September or October.

Blame increasing competition and risk, a heftier price tag, decreasing returns and NFL’s own woes, said advertising executives.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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