|What Car Dealers Can Learn From Pizza Delivery
It’s commonly said in the auto industry that if the original Henry Ford were brought back to life, he would have no trouble recognizing auto retailing today as closely resembling the way it was first set up over a century ago. That’s a little unfair, but it’s not entirely wrong.
What is fair to say is that the auto industry is way behind other retail industries in the ease of doing business online – especially in terms of mobile applications – and it’s particularly bad at handling transitions from online to brick-and-mortar dealerships and back again.
“Experiences on the outside of automotive are driving expectations,” said Jim Roche, senior vice president, marketing and managed services for Xtime, in an interview here Jan. 28, at the National Automobile Dealers Association convention and trade show.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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