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Hidden Valley Ranch Wants Consumers to Branch Out and ‘Ranch Out’
By: The Drum
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Hidden Valley Ranch is out with what it calls a new brand positioning, Ranch Out, that celebrates the product’s repertoire beyond salads.

New TV spots will begin airing January 29.

Calling it the most significant change to the brand’s marketing platform in 10 years, a rep said it comes at a time when ranch usage is expanding – and Ranch Out seeks to inspire additional consumers to get inventive with the dressing.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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