|Google Took Down 1.7bn ‘Bad Ads’ in 2016, But Why Has Ad Fraud Become So Hard to Stop?
By: The Drum
Google purged itself of 1.7 billion bad ads last year - more than double the number it axed in 2015 - a fact which belies a problem set to swell unless more advertisers refuse to turn a blind eye to inflated numbers caused by ad fraud.
The online behemoth’s latest update on its own efforts to curb ad fraud highlights the scale of a problem; for all Google’s efforts last year, is blocking a greater volume of ads just a consequence of there being more bad ads in the first place?
Expanded policies, better detection and sharper internal expertise investments in 2016 suggest it’s a conundrum not lost on the advertising business as the industry starts to understand its own involvement in ad fraud.
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This article was published by The Drum. A link to the original appears at the end of this post.
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