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How To REALLY Engage With Your Social Media Audience
By: Forbes
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What do you consider social media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.

But what if we told you that in limiting yourself to this definition, you're missing out on what might be the most important part of social media marketing?

Every day, countless members of your target audience discuss topics that relate to your brand, either directly or indirectly. They don't care whether you hear about it or not, and they're not taking special steps to comment and discuss their topics of interest on your social media channels.

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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