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Skittles Tells a Zany Love Story in Its Third Super Bowl Spot
By: The Drum
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Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.

The spot, which marks the Mars-owned brand’s third appearance in the Super Bowl, is a twist on one of TV’s biggest clichés: the classic “teenage boy throws rocks at his crush’s window” scene.

Except in Skittles’ ad, the boy isn’t throwing rocks at his crush Katie’s window – he’s throwing Skittles, obviously. And instead of being flattered (or creeped out) by his over-the-top gesture, she simply catches the Skittles in her mouth as they fly through her window one by one.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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