|Skittles Tells a Zany Love Story in Its Third Super Bowl Spot
By: The Drum
Unlike many of this year’s Super Bowl advertisers, Skittles has opted to go the no-celeb route with a quirky spot that tells the story of a family who receives an unexpected late-night helping of Skittles from a boy who is crushing on their daughter.
The spot, which marks the Mars-owned brand’s third appearance in the Super Bowl, is a twist on one of TV’s biggest clichés: the classic “teenage boy throws rocks at his crush’s window” scene.
Except in Skittles’ ad, the boy isn’t throwing rocks at his crush Katie’s window – he’s throwing Skittles, obviously. And instead of being flattered (or creeped out) by his over-the-top gesture, she simply catches the Skittles in her mouth as they fly through her window one by one.
KEEP READING HERE
This article was published by The Drum. A link to the original appears at the end of this post.
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs