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Hyundai Ups the Ante With a Real-time Super Bowl Spot
By: The Drum
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In a move slightly reminiscent of GoDaddy’s last-minute 2015 spotreigning USA Today Ad Meter winner Hyundai Motor America announced it is returning to Super Bowl 51 with what it calls “an even more ambitious and creative program that will mark several Super Bowl breakthroughs.”

The breakthroughs? Shooting, editing and producing a 90-second documentary in real time during the game that will run in the “post-gun” slot, or the first commercial break following the end of the game. No pressure, right?

Hyundai said this spot will “capture some of the best off-the-field Super Bowl moments.”

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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