|Unilever: ‘Advertising Holds Back Progress When it Relies on Gender Stereotypes’
By: The Drum
Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry is preventing progress around gender stereotypes that hold women and men back.
Nearly 70% of the 9,000 men and women surveyed across eight markets believe the world would be a better place if today’s children were not exposed to gender stereotypes in media and marketing.
They argue that not enough is being done to address the issue, with three out of four (75%) respondents placing that responsibility on senior leaders, many of whom will no doubt be at the World Economic Forum where Unilever will reveal the results today (18 January).
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This article was published by The Drum. A link to the original appears at the end of this post.
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