|Shorter, Off-Peak Posts Will Increase Facebook Engagements, Report Suggests
By: The Drum
The use of video, keeping posts down to 50 words and posting during off hours are some key ingredients to more consumer interaction with Facebook posts, according to recent research from BuzzSumo.
The report was based on an analysis of data from 800 million Facebook posts made in 2016. The researchers teamed up with Mari Smith to examine the number of shares, likes, and comments for each post as well as total engagement (combined shares, likes, and comments).
The report suggests that videos garner more shares than any other post types. Additionally, fewer words are favored with posts that are less than 50 characters long getting the most overall engagement (combined shares, likes, and comments), on average, while interactions drop significantly for posts longer than 50 characters.
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