|The Biggest Threat To Content Marketing Isn't Fake News
Everywhere I look, it seems like the legitimacy of media outlets and content itself is being questioned. And if you’ve been on social media any time in the past year, you know what I'm talking about: fake news.
Unless you’ve been living under a rock, you know what fake news is — and that it’s a problem. It’s making audiences think twice about which media sources they can trust and doubt how effective content is. And that’s not good for thought leaders and content creators who know the ROI of content marketing.
For those leaders and marketers, it turns the conversation from “How can we make this content engaging and get it in front of the right audience?” to “Will our audience even believe us?” which takes up resources that could be dedicated to creating and distributing content strategically — if only so much fake content weren’t polluting the system.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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