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DJ Khaled Teams with Champs Sports on Video Game Promo of Timberland Boots
By: The Drum
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Champs Sports and AKQA have teamed with Grammy-nominated artist DJ Khaled to create an 80s-style video game to promote heritage footwear brand Timberland and the release of the company’s latest boot.

The retro video game, “Secure the Bag,” is a mobile-capable video game and interactive experience that helps lead DJ Khaled to the latest Timberland boot release using his time-traveling jet-ski to teleport him past “Veloci-Rappers,” Vikings and through a dark and stormy “Future Miami” to celebrate the launch of the new boot.

The graphics are in the pixilated style of Super Mario Brothers, but the game is heavily dosed with Khaled’s personality as the players gets points by smacking down hip-hop dinosaurs and other foes on the jet-ski while compiling points collecting digitized Timberland boots. Listen for key DJ Khaled phrases for encouragement, like “Watch Out For They!”, “Major Key Alert!”, “Keep They Away From You!”, “Bless up!” and “Lion” and introducing new slogans – “They Don’t Want You To Have Timbs!”, “The key is to make it!” and “When You Think You’re Going Hard… Go Harder!”

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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