|Film Student's Emotional Adidas Ad Goes Viral as Viewers Urge the Brand to Take Notice
By: The Drum
A German film student has been propelled to viral fame thanks to a powerful ad he created for Adidas as part of a class project.
Fourth-year creative communications student Eugen Merher created the minute-and-a-half film in January last year, but since it was put live on YouTube and Vimeo last month it has been quietly stacking up views and shares online, reaching a crescendo this week.
Dubbed 'Break Free' the emotive spot, which can be viewed in full above, tells the story of a retired marathon runner who lives in a home for elderly. After discovering his old Adidas training shoes he gets a new lease of life, but they are quickly confiscated by the nursing home staff. His fellow seniors are swift to act, however, helping him jailbreak the sneakers back leading to an ending which has left many viewers cheering at their computers.
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This article was published by The Drum. A link to the original appears at the end of this post.
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