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As Live Streaming Booms, More Brands Seek Camera-Ready Staff
By: Digiday
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Brands have enthusiastically embraced live streaming — but not every brand comes camera-ready. Those looking to get started find themselves needing to beg, borrow or hire on-screen talent first.

While some companies have tapped TV personalities and agencies to host their broadcasts, others are asking their employees to do it themselves — even those who have never been in front of a camera before.

Benefit Cosmetics sent its entire U.K. social team on a one-day media training course to ramp up its live content. Previously, video duties had fallen to head makeup artist Lisa Potter Dixon and her team, but the brand wanted the ability to shoot ad-hoc content at a moment’s notice.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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