|Hershey’s, Nike, Cheetos and Johnsonville Had the Most Emotionally Impactful Video Ads of 2016
By: The Drum
Nike, Hershey’s, Cheetos and Johnsonville had the most emotionally evocative video ads of 2016, according to research released by video advertising measurement company Ace Metrix.
According to Ace Metrix, which conducted the research by measuring the frequency of emotive words and phrases in viewer comments on nearly 8,000 videos, Nike’s “Unlimited Scout Bassett” ad was the most inspirational ad of 2016. Created by Wieden + Kennedy Portland, the video was part of Nike’s “Unlimited” campaign that ran during the Olympics.
Hershey’s “Hello From Home” ad featuring US Olympic wrestler Jordan Burroughs was crowned the most heartwarming ad of 2016. The ad, created by Arnold, features Burroughs as he opens a care package filled with chocolate and words of encouragement from his family.
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This article was published by The Drum. A link to the original appears at the end of this post.
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