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Three Ways To Give Your Brand A Happy New Year
By: Forbes
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If our brands are happy, we're happy. So let's kick this new year off with three insights, any one of which could dramatically improve the happiness, health and resonance of your brand in 2017.

These three insights start way up stream and finish at your advertising agency's doorstep. Intrigued? Let's start with the whopper.

#1: Have you articulated a potent, meaningful brand idea?

A brand is just a meaningless logo without an idea behind it. Do you have an idea behind your brand? And, if so, have you articulated it in a way that everyone in your organization can understand?

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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