TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
The Most Important Tech Trend of 2017
By: Fast Company
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Organizations across every sector are harnessing digital technologies to become more consumer-centric. But this laser focus on serving and pleasing customers can have unintended consequences. Consider recent debates about Airbnb's alleged impact on local rental markets, fake news's influence on the U.S. presidential election, and the role of social media in Kim Kardashian’s $5 million jewelry robbery. In each case, the companies gave users what they wanted. But at what cost?

In 2017, consumers and media will challenge the actions of organizations that impact their lives, forcing digital ethics up corporate and legislative agendas. Institutions will focus more closely not just on their customer and employee experiences but also on "social experience"—how their business and design decisions affect society as a whole.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top