|Don Draper Shills for H&R Block
By: The Drum
H&R Block, the tax preparation company founded in 1955, has enlisted the help of the perennially suave and debonair Jon Hamm, aka Mad Men's Don Draper, in its push for the 2017 tax season.
Dubbed the Get Your Taxes Won campaign, H&R Block says the effort “goes directly to the heart of what people care about – getting the most money back on their taxes and having the best overall tax filing experience.”
What’s more, Kathy Collins, H&R Block’s chief marketing and strategy officer, said the brand is “going to be very aggressive in telling consumers how much we have to offer” this year. That includes an earlier start and more of a broadcast presence, including high profile programming. The first TV ad aired during Sunday Night Football on Christmas Day. Ads will also air during the NFL playoffs and the NCAA College Football Championship.
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This article was published by The Drum. A link to the original appears at the end of this post.
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