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GroupM Says Music Streaming Advertising is Worth $220m
By: The Drum
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Streaming music via services such as Spotify is worth $220m, according to a GroupM study.

The AdAge-reported figure is the key finding from a report conducted by the WPP-owned business and Spotify and will no doubt act as a cornerstone of their recently-struck partnership.

Formed in November, the tie-up between both parties spans data, insights, creative, technology, innovation and programmatic solutions in the hope that they can bump music streaming higher up on media plans. To that end, the report spotlights the breadth and depth of audience targeting that’s on offer now “more than 60% of streaming activity is done via mobile devices, and much of it can be linked to “moods and moments”.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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