|Is Content Marketing Truly Timeless?
As a content marketer, I’ll dote on content marketing for days—I just can’t help myself. It’s one of the best things that’s ever happened to marketing and advertising, and marks a deviation from the hard-persuading borderline-manipulative advertising styles of old. If executed correctly, with a solid strategic backing, earning a high ROI is easy (especially over time), and almost any business in the world can take advantage of it.
Among content marketing’s greatest strengths are its practicality, its simplicity, its multifaceted effects, and its timelessness—the fact that it will be relevant forever.
Then again, forever is a long time. What if content marketing is just a fad? What if all your “permanent” efforts aren’t really permanent? Is content marketing truly timeless, or are we too short-sighted to learn the truth? Let’s break this down.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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