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Amazon Rolls Out its Own Food Line Wickedly Prime, Pushing into the Private Label Market
By: The Drum
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Amazon is rolling out its private label food brand Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports.

“We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds.

Amazon quietly launched the new Wickedly Prime private label this month, according to reports this week by TechCrunch.

The e-commerce giant began rolling out private-label food products in June, starting with Happy Belly coffee and Mama Bear baby food. In those cases, however, the company was much more stealthy about the fact that they’re its own private label brands.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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