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Why Influencer Marketing Will Explode In 2017
By: Forbes
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A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.

But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in passing.

The best example is to imagine that you are back in high school. You walk down the hallway, backpack straps pulled tight. And suddenly, you stroll past the “popular crowd” of girls—who, metaphorically speaking, would be Kylie Jenner on Instagram.

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About the Author
This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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