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The 10 Best Ads of 2016 (You Won’t Believe #7)
By: The Drum
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I confess. That was clickbait. This will not be an article about the 10 best ads of 2016. It will be an article about the one campaign during 2016 that really mattered. It will be about a campaign that was everything that all great advertising campaigns should be; it was persuasive, it was engaging, it was emotional, it was original. It truly transformed our future. And it wasn’t done by Droga5. The title from my article borrows one of the tactics of this brilliant little campaign.

The campaign I’m going to write about today is Fake News. The most effective and ingenious (and disgusting) ad campaign of the year.

To write about this fairly, I’m going to have to ask everyone to take their political and moral hats off, and put their marketing hats on. Let’s examine Fake News from a mechanics of marketing perspective and see what it did right. Let’s understand how it got so many clicks and likes and, most importantly, how it actually moved people out of indifference and into a state of caring. What can we as marketers learn from the Fake News campaign? I think there are three things:

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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