|Instead of Holiday Gifts, Ignition Gives to LA School
By: The Drum
Los Angeles-based independent creative and entertainment marketing agency Ignition decided to do away with the traditional gift giving a couple of years ago. Instead, they chose to help out their community by partnering with local charter schools to help fund programs.
Ignition’s partnership with Alliance Morgan McKinzie High School in East LA works with the school to offer internships and mentoring. The school serves low-income students and challenges students of the digital arts and media program to explore and develop valuable skills in film, media, digital arts, animation, web design, broadcasting, music, and graphic design. Through Ignition’s partnership, they help create career days for the students to learn about the marketing and entertainment professions.
This partnership came about when the crew at Ignition decided to do something different at the holidays.
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This article was published by The Drum. A link to the original appears at the end of this post.
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