Duracell’s How the Rebels Saved Christmas and Amazon’s A Priest and Imam Meet for a Cup of Tea are the most-liked holiday ads in the US in 2016.
That’s according to advertising analytics company Ace Metrix, which also noted even though the majority of brands opted to focus on deals and/or promotions – versus only 6% that used emotion – it was the latter that scored higher in Likeability by consumers overall, with six of Ace Metrix’s top ten holiday ads using emotional themes this year.
That includes the aforementioned offering from Duracell, which was created in partnership with the Children’s Miracle Network and also likely got a nice boost from the cultural juggernaut that is Star Wars.
Amazon’s ad featuring a priest and an imam who use Amazon Prime to buy each other the same gift was the highest ranked overall retail ad, coming in at #2, while the other Amazon spot on Ace Metrix’s list, which featured late night talk show host Seth Meyers, was #5 – and it was the only ad featuring a celebrity in the top ten, Ace Metrix said. In fact, only 2% of ads used a celebrity this year – and only 12% featured Santa or holiday music, Ace Metrix added.
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