TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Facebook is Making its Ad Preferences Easier to Access: Drink and Parenting Ads Soon Blockable
By: The Drum
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Companies like Facebook that are in the business or delivering countless ads to countless people need to ensure that viewers remain viewers - this is at risk when distasteful or upsetting ads reach them as it risks losing a set of eyes at best, and a user at worst.

On the back of user feedback, Facebook is making easier to block certain types of ads that come under the drink or parenting sectors on the understanding that such products can, under certain circumstances distress viewers.

Mark Rabkin, vice president of core ads at Facebook, said: "Those are the two most common topics. For families who experience the loss of a child, to continue to see ads about parenting and new baby stuff, that can be really upsetting."

KEEP READING HERE


Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top