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New Nike Campaign Asks If We're Running or Training Today
By: The Drum
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Nike recognizes the obsession people have with their first and second screens. We get caught burrowing down the rabbit hole of the internet. Social media and the lives and pictures of others rule our worlds.

A new campaign from Nike, "Time is Precious,” launching today, points out, with some cheeky observations, that time spent binge watching, scrolling through newsfeeds, and living vicariously through the lives of others on social media could be replaced by getting out and running or training.

Text and a digitized voice-over scroll through on six different spots, created by Wieden+Kennedy Portland, each tackling a different subject, like celebrity watchingviewing zombiesscrolling through picturescommenting on stuff and opinions about opinions. Each spot ends pointing out that the summary just saved you multiple minutes or hours of your life with which you can get out and run or train.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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