|New Nike Campaign Asks If We're Running or Training Today
By: The Drum
Nike recognizes the obsession people have with their first and second screens. We get caught burrowing down the rabbit hole of the internet. Social media and the lives and pictures of others rule our worlds.
A new campaign from Nike, "Time is Precious,” launching today, points out, with some cheeky observations, that time spent binge watching, scrolling through newsfeeds, and living vicariously through the lives of others on social media could be replaced by getting out and running or training.
Text and a digitized voice-over scroll through on six different spots, created by Wieden+Kennedy Portland, each tackling a different subject, like celebrity watching, viewing zombies, scrolling through pictures, commenting on stuff and opinions about opinions. Each spot ends pointing out that the summary just saved you multiple minutes or hours of your life with which you can get out and run or train.
KEEP READING HERE
This article was published by The Drum. A link to the original appears at the end of this post.
Sales Development Manager
Virginia Economic Development Partnership
Marketing Project Manager
Bonita Springs, Florida
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Creative Services Manager
MSC Industrial Supply
Melville, New York
New Media Jobs