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Taco Bell Flexes Its Social Muscles on YouTube
By: The Drum
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Just like that, Netflix and Amazon have a little more competition in scripted original video content – and from a perhaps unexpected source: Taco Bell.

That’s right: With the launch of a new YouTube series – and more to come – the notoriously social-savvy brand is staking its claim on what it calls its “last unconquered channel.”

The brand has nearly 10.5 million likes on Facebook, nearly 1 million followers on Instagram and nearly 1.8 million followers on Twitter. And, what’s more, its Snapchat lens for Cinco de Mayo this year was viewed more than 224 million times in 24 hours, reportedly setting a Snapchat record.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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