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How Chatbots will Revolutionize Holiday Shopping
By: The Drum
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It seems almost quaint that there was a time when holiday shopping meant harried parents drove to physical stores in search of the season’s must-have toys for their children. And just as e-commerce changed the holiday shopping game, delivering said toys to consumers’ doorsteps not unlike Santa himself, the coming bot revolution will also have a profound impact on how consumers find, purchase, receive and return products all year long.

What’s more, 2016 marks the first holiday season in which many shoppers will interact with bots. That’s because Facebook launched Bots for Messenger only in April. Since then, Facebook said 33,000 bots have been announced, but Jason Goldberg, senior vice president of the commerce and content practice at interactive agency Razorfish, noted they “still kind of stink” and don’t enhance the consumer experience in a meaningful way yet.

For her part, Morgan Petti, director of mobile strategy at mobile-first agency Fetch, noted we won’t likely see a real impact from bots on holiday shopping until 2017 as this season will be more about experimenting and learning.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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